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What’s in a Brand Name?
What’s in a name? Well, pretty much everything. It’s challenging to try and quantify exactly how important a name is in any context. Who would you be without your name? What would you be without a designation, except for a collection of thoughts, feelings and beliefs? For brands, their name is critical. The importance of the brand name cannot be overstated, especially when you consider that it makes all the difference for identifying who you are, what you provide and what you
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