The objectives of marketing campaigns generally include creating exposure, selling products and services and improving brand reputation amongst clients and customers. Marketing campaigns can be costly, which is why efforts need to be made to convince stakeholders and lenders that a return on investment is likely to result from them. In a marketing plan, you need to show what the campaign is likely to accomplish and provide a breakdown of costs. Once tasks have been decided upon, they are allocated to suitable figures within the marketing department or company. This helps deliver accountability and makes it easier to track the progress of the campaign. Many businesses fare better when they outsource their marketing and digital campaigns to a leading UK marketing agency.
Who are your customers?
When you are creating a marketing plan, you will need to place existing and potential customers into groups, using reports and research to identify their needs and decide how to target them. The products and services you are offering must match the requirements of your target audience. You may need to carry out intense research to work out who your most profitable customers are and where they can be found. It’s wise to avoid spreading your marketing budget thinly and instead to focus on a small number of effective channels.
Tracking your progress
You will need to identify a suitable way to monitor the progress of your campaign if it is to be successful. When you have a useful strategy for monitoring and evaluating your campaign, you can make changes when required and even use your findings to create powerful campaigns in the future. You can learn more about the behaviour and interests of your customers by analysing data, through focus groups and by using questionnaires and surveys.
It’s essential that your marketing campaign has a clear, specific goal. You can use a variety of channels to meet your communications objectives including online and print advertising, social media, e-mail marketing. It’s also incredibly important to include a call to action in all communications with your target audience. Many people need to be prompted to take the next step, but a call to action can be as simple simply asking your customers to contact you to find out more, to subscribe to a newsletter or ‘like’ your Facebook page.
Your campaign time-frame
Your campaign should also have start and end dates. Don’t opt for an unrealistic end date but try to avoid making it too far into the future. If you’re not sure what you want to promote, consider things like special offers and discounts, new services, upcoming events, downloads or opportunities within your business such as job openings. If you cannot track your results or don’t have specific targets in place, you will have no way of knowing how successful your campaign has been.
Talk to us today
Get in touch with our outsourced marketing agency today if you require professional assistance with your marketing and digital campaigns. We have run advertising and marketing campaigns for a wide range of business and Your Comms Team are here to help you achieve the best results.