Search Engine Optimisation (SEO) is something that businesses simply cannot avoid. If you want your business to succeed, you need to know that your SEO is up to scratch. Basic SEO is something that every business-owner can do, but the most effective strategies require a greater level of expertise. If you really want to get ahead, you need the best SEO marketing team you can get. Often that means outsourcing to freelance marketing agencies that have a specialist SEO strategy team.
SEO Trends For 2019
There are always new advances in SEO strategy - more than most business owners have the time to keep up with. Some of the hottest developments that look set to dominate 2019 include; a renewed focus on voice search, chatbots, evergreen content and live video in social media. The best SEO marketing teams will be poised to take full advantage of these strategies, which will enable your business to get ahead of your competitors.
Optimising your website for voice search is becoming increasingly important. As more and more people use AI devices such as Amazon’s Echo, Apple’s HomePod and Google Home, as well as Siri and Cortana, search terms are changing. This means that keyword targeting will need to take voice search into consideration in 2019, or else risk losing that all-important ranking. The best SEO marketing team will use long-tail keywords and exact search terms to get the most positive results.
As Google’s algorithms evolve, there’s evidence to suggest that SEO in 2019 will rely even more on high quality and evergreen content. Backlash against fake news and privacy invasions means that quality and trustworthy content is essential for best practice in SEO. Businesses are having to rethink their content strategy for 2019 and are increasingly approaching some of the best SEO marketing agencies in order to populate their websites with informative content that visitors are searching for.
Capitalising On Social Media
In 2019, social media marketing is set to continue to dominate SEO strategy. The rise of viral social media marketing campaigns means that it’s possible to capitalise on social media influencers that can raise the profile of your brand. There’s some evidence that social media generated traffic is going to overtake the traffic generated by search engines during 2019. High quality backlinks generated through social media marketing can be of tremendous value for businesses, meaning social media has multiple benefits in terms of SEO.