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Social media is something that businesses cannot afford to ignore. Social media marketing has exploded in the last few years. In 2019 and beyond it’s expected that more web traffic will arrive at your site through social media than through search engines. Understandably, these changes are revolutionising the way that social media is being used for marketing purposes.
What many businesses fail to recognise and which marketing agencies based in London and around the UK are capitalising on, is the importance of content. Way back in 1996, Bill Gates declared that content would be the biggest source of revenue online. That’s never been truer than with social media marketing.
Content is King in Social Media Marketing
The success of social media marketing hinges on creating the right kind of content for your audience. Marketing agencies understand that social media is only powerful when it's meeting consumers’ needs and demands. Get the content right and you have a recipe for success. Get it wrong and you are headed for disaster.
To further complicate matters when it comes to getting social media content right, social media is always evolving. Unless you can keep up to date with all the latest trends and developments, you need the help of a social media marketing agency to maximise your impact.
Consumers Demand Exceptional Content
Gone are the days when you could have a social media presence by simply sharing a few blog posts on Facebook and Twitter. Quality matters and the standards are getting higher and higher. Rather than creating a lot of low-quality content, it’s a better strategy to dedicate time to creating exceptional content.
Organic Rather Than Paid Content
Some businesses think that if they spend enough money on paid ads in social media, that will make up for having poor quality content. It won’t. Content really is everything when it comes to social media and your potential customers have high standards. Paid ads might give quick campaign results, but it’s organic content that creates loyal customers.
Captivating Content
Visual content is the way forward in social media marketing. There are several reasons why it’s so important to create content that’s visually impressive. Firstly, this kind of content captivates and captures attention. When people are scrolling rapidly through social media, it’s clear why it’s important to catch their attention with your content.
Secondly, visual content is more likely to be shared widely. Content that is widely shared reaches more potential customers, increases your brand awareness and has the potential to go viral.
Social media marketing is a vital part of any business’ marketing strategy. In the past, businesses could get by with low-quality content and paid ads, but now high-quality content is essential for success. Content is everything for social media marketing - but the type of content is equally important.
We are experts in content and social media marketing, contact us today to find out what we can do for you.