Getting to the top of those all-important search engine rankings is essential if your business is to achieve sufficient exposure. Thankfully, there are many steps you can take to meet your aims and outshine the competition even if you only have a modest marketing budget. Let’s take a look at ten of the main things UK marketing agencies do to help clients stand out in the SEO arena and vastly improve rankings. SEO marketing in the UK doesn’t have to be so difficult or challenging when you know what the search engines are looking for.
1. Choose suitable keywords
Content is essential when it comes to impressing the search engines and improving your rankings. Google is known for treating sites that regularly post fresh content very favourably, and the keywords you use help the search engines determine what your niche is. There are many tools you can use to identify the right keywords for your business. It’s essential to strike a good balance between competition and demand when choosing keywords. Long-tail keywords can also help you attract targeted traffic. If you wish to focus on a specific geographical location, include it in your keyword strategy. Make your keywords sound as natural and relevant as possible – keyword stuffing can backfire considerably.
2. Enhance your backlink profile
Another way to win over Google and others is to invest time in creating quality backlinks. Your backlink profile determines your relevance and authority within your niche and helps to create trust. Producing content and placing it on relevant, respected sites can help you improve your profile. Backlink audits can also be carried out so you can get poor-quality links removed.
3. Optimise your page titles and meta descriptions
Your page titles appear in search results, so they need to clearly explain what your page is all about and generate clicks. You need to include information such as what your products or services are, your location and the name of your company. Try not to over-optimise your titles and add more keywords than necessary. Your titles and meta descriptions should read naturally, with the former winning the attention of would-be customers and the latter being focussed on attracting site visits.
4. Optimise your page content
You also need to add your keywords to your header tags, the main content and your images. It’s vital that you add relevant titles to your images, though many people still overlook this. Don’t go overboard with keywords, just use them as naturally as you possibly can, using the best keywords you identified when carrying out your research.
5. Work with a UK marketing agency
If you to outsource SEO and marketing support in London, contact us today. We have been providing SEO services for a wide array of companies and organisations over the years and use a range of techniques to send our clients soaring up the search engine rankings. Get in touch today to find out more.