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What’s in a Brand Name?


What’s in a name? Well, pretty much everything. It’s challenging to try and quantify exactly how important a name is in any context. Who would you be without your name? What would you be without a designation, except for a collection of thoughts, feelings and beliefs?

For brands, their name is critical. The importance of the brand name cannot be overstated, especially when you consider that it makes all the difference for identifying who you are, what you provide and what you stand for as a business. We’re going to be exploring the importance of your brand name, as well as looking at what makes a good one.

General Thoughts on Brand Names

Brand names are essential for any business to think about. When you’re out there and trying to promote yourself to the world, you need a brand name.

It’s part of your identity as a business. When people think about a service or a product, they don’t think about what it does so much as the name behind it. For example, Facebook is a name which is known all across the world, and it’s pretty much synonymous with social media, social media marketing, and a whole host of other connecting concepts. As a business, it’s your job to come up with a brand name that’ll help people to recognise your product, your company and your position as a prominent figure within your industry.

Choosing a Name

Choosing your brand name sounds easy on paper, but then it becomes a bit more tricky in the actual moment. You have to remember that your brand will be known by that name forever, so you need to make sure that you’re choosing well.

Picking out a title for your brand doesn’t have to be too long a concept though. You want it to be short, so you’re not having to endlessly worry if people are missing out a keyword or spelling it wrong. In a lot of cases, brand names are also easy to remember and aren’t too tricky to spell.

When you select your brand name, you’ll also want to think about what it is that you’re trying to tell people. Do you want to convey exactly what you’re selling, or would you rather ins